Growing up in California and spending years living across the country — Tennessee, Massachusetts, Rhode Island — I was always chasing the right fit. When I landed in St. Petersburg, something clicked.
The culture, the people, the energy of a city that’s growing without losing its soul. I knew almost immediately that St. Pete wasn’t a stop on the journey. It was the destination.
I’d spent my career in digital marketing long before Tampa Bay Digital was ever a thought. From national healthcare brands to behavioral health treatment centers to frozen burgers to pet food you’ve probably picked up at your local grocery store — I’ve marketed it all.
What I kept coming back to was a simple question: why weren’t the businesses right here in my own backyard getting this level of attention and strategy that they deserve?
Marketing has always made sense to me. Not just as a craft, but as a science.
I grew up on a computer. But what kept me coming back to marketing specifically wasn’t the technology — it was the psychology behind it.
I’ve always been fascinated by human behavior. Why people make the decisions they do. What moves someone from passive awareness to genuine action. Those questions have driven me my entire career.
Every campaign, every piece of content, every website we design starts with a fundamental question: what does this person actually need to see, feel, or believe before they take the next step?
Combined with years of hands-on experience marketing everything from national healthcare brands to consumer packaged goods, we bring both the analytical instinct and the real-world mileage to build marketing that doesn’t just look good — it works.
My dad was a business owner. He was also someone who struggled with addiction. That experience shaped how I see the world, how I think about community, and what I believe businesses should stand for beyond their bottom line.
In his memory, we donate a portion of our proceeds to Shatterproof — a national nonprofit dedicated to ending the devastation that addiction causes to families across the country.
When you work with us, you’re not just investing in your own growth. You’re contributing to something bigger. Thank you for that.